UC Santa Barbara Marketing Campaign Pitch: Healing Justice Santa Barbara

During this advertising agency project for a marketing class at UC Santa Barbara, my group composed an integrated marketing communications (IMC) plan for Healing Justice Santa Barbara. During the course of eight weeks, we researched the organization. Some of our key deliverables were a Client Brief based on an interview with HJSB, a SWOT Analysis, Target Audience Analysis, Marketing Objectives, and Creative Tactics. At the end of the course and after extensive research, we pitched our marketing plan to the clients. I spearheaded the creative pitch to ensure a clear and cohesive vision was presented to the client.