UCSB Writing for Public Relations Project: Pottery World

For a Writing for Public Relations course at UC Santa Barbara, I was given the task of choosing a company to work closely with and produce mock PR materials for during a 10-week period. I decided to work with Pottery World, a home decor and design company located in Rocklin, California. I engaged in two interviews with company leaders, analyzed the business, and curated content which would promote their brand. During the course, I learned the hard skills of developing press releases, feature articles, profile articles, and social media content. I was able to gather materials from Pottery World’s website, key leaders, and social media accounts, positioning it in a way which personifies the family company and drives visitor engagement.